29% of Small Businesses Will Start a Website This Year

| February 26, 2020

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Kudos if you have a website for small your business because many small business owners still don’t have websites for their businesses. According to the latest survey from Visual Objects, about one-third of small businesses (29%) plan to begin using websites for the first time in 2020. Needless to say, a good website can work like a well-oiled machine to generate leads. However, not all small businesses have websites. In fact, around 36% of small businesses are working without websites, states the Small Business Association (SBA).

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Rich Media is an award-winning Toronto based digital agency producing many of North America's leading interactive projects. Our services include web sites, mobile, apps, social marketing, video, animation, print, and games.

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Top social media tips to boost engagement for small businesses

Article | April 20, 2020

The way businesses and brands connect with their customers has been transformed by social media.Twitter, Facebook, Instagram and other social media networks can provide business owners with a cheap and effective way to talk directly with their customers, build brand awareness and grow their business.In these uncertain times, when the coronavirus is presenting businesses with unprecedented challenges, there has never been a greater need for strong and regular communication with customers.However, the benefits of social media are often overlooked by start-up businesses due to fear of the unknown, who regard it as yet another time-intensive task to add to an already long to-do list. With this in mind, Start Up Loans, part of the British Business Bank, has published a new guide to help small businesses better understand how they can use social media to promote their business and boost their bottom line.

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WAYS FOR YOUR BUSINESS TO SUCCEED WITH VIRTUAL EMPLOYEES

Article | April 20, 2020

Although the concept of remote working is not exactly new, it is becoming increasingly more widespread as companies are responding to the COVID pandemic and the digitization of workspace. A year ago, businesses were struggling with the question of whether virtual employees can both receive and give the same benefits that were driving success – but as many of them are now making that decision for themselves, the answer seems to be a positive one. Few organizations feel prepared to implement virtual work on a large scale, but there are steps you can take to make the experience more productive both for your employees and your business. Preparing for this scenario, or optimizing its effectiveness, should focus on rethinking the necessary operational procedures to ensure business continuity. With a few considerations for your new virtual workspace, your employees will be just as engaged and excited to work for your business. Offer Support The unexpected transitions that have impacted both our lives and our work have disrupted our “normal” routines. Employees need to adjust to the new way of working just as much as businesses, so it’s vital to provide the support they need. Modern businesses are becoming increasingly aware that their employees juggle more than one challenge in their lives, both at and outside of work. To ensure that you are supporting them in any matter, you should look at employee assistance program (EAP) providers that specialize in both personal and work-related problems. And, although this should be on the top of your priority list at any time, looking for certain ways to cherish your employees might be especially useful during new and challenging periods. Making your employees feel like they are contributing and working as part of the team even though they are not physically present can help you maintain and boost success. Focus On The Output, Not The Process In a remote landscape, where many people are balancing their work with family commitments around the house, giving your employees the freedom to complete their work in the easiest way for them will keep your productivity numbers high. So, organizations that have solid employee recognition strategies in place and implement employee recognition ideas to create an emotional connection with their workforce during these difficult times, tend to enjoy stronger employee engagement, enhanced employee morale, and lower turnover. Since you essentially won’t be able to see your employees during the workday, virtual work inherently demands that you trust your employees. If you shift your attention away from the process and towards the outcome, you will likely find that flexibility will translate to more success. Essentially, if you trust your employees, they will show you their appreciation by supporting your goals. Remote work is vastly different from the office life most people are used to, which is why finding an optimal work process will likely take some time. The best thing you can probably do in such a situation is to suspend your previous conceptions of the workflow and focus on providing a supportive structure. Once the scales balance, you will likely find your success formula. Communicate Well And Often There is no question that virtual work usually comes with a dose of loneliness. While this may not be true for all of your employees, you should make sure to adopt practices that open the doors for communication, especially for important topics. Your virtual employees can’t enjoy a mid-day cup of coffee in the break room or after-work get-togethers with their coworkers. So, the culture and atmosphere of the organization will largely depend on what you communicate to them. Communicating clear goals and expectations will help you reinforce your organization’s culture and ensure everyone is on the same page. And, while it’s not always necessary to overwhelm your employees with regular check-ups and meetings, you should check in every once in a while and encourage them to reach out if they want to discuss any challenge or topic. Your company culture is a huge determinant of success, and in times when your company is only virtually connected, good communication is vital.

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7 Surprising Ways to Save Your Small Business Money

Article | April 20, 2020

Most small businesses operate on tight budgets. They’ve got razor-thin margins, and with fluctuating markets and the need to reinvest money back into the business so that it can scale, it’s not surprising that most are constantly on the lookout for ways to save money. Unfortunately, too many businesses end up cutting “mission-critical” expenses that come back to bite them all too quickly. They aren’t sure where to save, and as a result, end up trying to reduce spending in crucial departments like marketing or customer service, which aren’t seen as important as sales or management. Fortunately, there are ways that you can save your small business money without taking a hit, but it all comes down to setting your team up for success and investing your existing budget into the right places. In this post, we’ll show you how to do exactly that by going over 7 surprising ways to save your small business money.

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5 LinkedIn Tools to Help Build Your Brand

Article | April 20, 2020

LinkedIn recently published a pocket guide on the LinkedIn tools to help build brand awareness for your company on its platform. The guide includes 5 separate tools you can use to assist you in building your company’s brand awareness. But LinkedIn is quick to point out that the tools are not a magic potion – you still must do the work to understand your audience and target the right content toward them. Here are the top 5 tools for brand-building on LinkedIn

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Rich Media

Rich Media is an award-winning Toronto based digital agency producing many of North America's leading interactive projects. Our services include web sites, mobile, apps, social marketing, video, animation, print, and games.

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