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2018 White Paper on Small and Medium Enterprises
| July 18, 2018
Now there is Zindigo Commerce, the first viral platform to turn social network users into selling partners for the fashion industry. Consumers will no longer search for products, as products will find consumers via social media.
Article | July 7, 2021
Small business owners can face many pitfalls when writing content for their marketing campaigns. Search engine algorithms update, audience behaviors change, and it's critical to be sensitive and responsive to them for the business’s benefit.
Most managers deal with three problems in content writing and promotion. The good news is that proven strategies can help overcome those crises and take your content marketing campaigns to a new level.The below content marketing tips reveal the nature of each content crisis and provide recovery strategies for dealing with them in small business marketing.
Article | June 2, 2021
Personal branding is a prerequisite to building a compelling brand story if you are an entrepreneur. More than your product/brand, people will resonate with your story. Especially if you have a promising business and are looking to scale, this will help you get your business validation from the experts. Building a personal brand is one of the many milestones of your entrepreneurial journey. Consequently, this will improve the brand recall among the target audience. Let’s explore several personal branding tips that will help entrepreneurs build a brand to elevate business.
Article | May 11, 2021
Customers are vital in order to keep a business going. No matter the line of work you are in, your company needs an audience that is interested in what you are offering. Both new and old businesses need effective marketing tactics that will help them reach their target audience. If you are looking for some impressive methods, read on to learn how you can improve your customer reach.
Article | June 30, 2021
Without consistent, strategic marketing, your business’s growth can stall. That’s why it’s crucial to regularly review your marketing metrics to see what you’re doing right—and what you can improve upon. Here are three areas to focus on:
Website analytics: Your business website is full of valuable information about your marketing tactics. When you look at the analytics, pay attention to the total number of visits per month, the amount of pages visited, and the website bounce rate, which indicates how quickly visitors leave your site. It’s also smart to analyze your website traffic sources—like email, organic search, and social channels—so you can see which distribution channels are bringing in the most traffic.
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