2018 National Small Business Person of the Year

| May 1, 2018

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Watch Rebecca Fyffe, owner of Landmark Pest Management and the 2018 National Small Business Person of the Year, tell her story.

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Mobify

The Mobify Platform helps retailers and brands boost revenues, keep up with customer expectations, and protect their competitive edge. Mobify’s Progressive Mobile™ approach breaks down the walls between mobile web and apps to keep up with customer expectations.

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6 IMPRESSIVE MARKETING TACTICS FOR BETTER CUSTOMER REACH

Article | May 11, 2021

Customers are vital in order to keep a business going. No matter the line of work you are in, your company needs an audience that is interested in what you are offering. Both new and old businesses need effective marketing tactics that will help them reach their target audience. If you are looking for some impressive methods, read on to learn how you can improve your customer reach.

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Top 8 Small Business Marketing Ideas to Propel Your Business

Article | July 1, 2021

We have more upcoming business challenges for 2021 now that the year 2020 has passed. Therefore, we ought to be prepared with some power-packed small business marketing ideas for the upcoming year. Starting a business, no matter how big or small, is easy; the real challenge is keeping it running smoothly and efficiently. Marketing is critical to the smooth operation of a business. Marketing is an essential component of any business for it to thrive. Marketing allows you to establish and promote your brand, generate sales, generate leads, and so on. It isn’t easy to implement the right marketing strategies for a business. Furthermore, due to limited resources, implementing the right marketing ideas for small businesses is more difficult. Whether you are starting a new business or already have one, it is critical to have an online presence for marketing and brand awareness. Before we get into the meat of this blog, let me clarify a few concepts for a better understanding of business marketing. Importance of marketing for small businesses Marketing is critical for the success of small businesses. Without proper marketing, your reach is extremely limited. Marketing has a long-term impact on your company. It increases sales, helps businesses grow and engages customers. All this necessitates careful planning. Planning entails deciding on the best platform and tools for marketing your company. Develop a marketing plan A marketing plan is a detailed plan that outlines the advertising strategy used to generate leads and reach the target customer and market. It collects various marketing strategies used to promote a company, its products, or services. Thus, preparing a marketing plan is very important to set small business marketing ideas. Knowing your audience, spelling out marketing and promotional strategies, creating buyer personas, generating leads and demands, generating web traffic, , and converting leads to sales, are all part of a marketing plan. It is of utmost importance to keep marketing trends in mind and carry out a marketing plan. Benefits of a marketing plan A marketing plan brings everyone on the same page. Makes marketing strategy documented and easy to consult. It makes it easy to evaluate new opportunities. It gives a better understanding of your marketing strategy. Helps in making the right decision for your business or marketing. Having a plan implies that your objectives are measurable. It enables your business to be proactive and aligned with its vision and goals. There are plenty of small business marketing strategies available for your business. I will assist you in selecting the best ones for your business's success by providing you with a few small business marketing ideas. Top 8 small business marketing ideas Know your audience How would you identify your business's target audience? Any marketing technique aims to attract customers to their brands, but not everyone can be a buyer. For your product or service, you must concentrate on a specific target audience. However, this necessitates some market research, which will assist you in identifying your business's niche. Market research entails gathering information from customers, such as what motivates them to make a purchase decision? What are their requirements? What do they expect from a service provider or a product vendor? Emphasize search engine optimization (SEO) Search Engine Optimization (SEO) optimizes the content on your website. . It is popular and preferred by business owners because organic content is a free source of high-quality traffic and internet searchability. You can bring in more traffic to your content and more leads only through SEO. Top ranking achieved through SEO promotes your website 24 hours a day, seven days a week, where Google searches occur 60,000 times per second. However, reaching the top ranking necessitates a significant amount of effort. SEO is a long-term marketing strategy with remarkable long-term returns. Here are few tips to be kept in mind for the success of optimizing your content via SEO: Produce high-quality content on hot topics in your niche. Create content that focuses on relevant and valuable keywords. Optimize your header tags so that search engines capture your pages. Include your primary keywords in all your website's landing pages, titles, meta descriptions, and so on. Use internal linking that helps search engines crawl and index your pages. Optimize meta descriptions. Reduce page load time by optimizing your website's images. Concentrate on generating backlinks. Use engaging videos to connect Customers are getting video savvy on the social media platform. Videos develop a personal connection with the viewers or clients, and in this age of social distancing, it has proved to be a blessing for business marketers. Videos play a key role in brand awareness of the business. People with short attention spans are drawn to videos (everybody). Video marketing is also done with a limited budget; therefore, it is one of the best small business marketing ideas. Marketing teams use video marketing as a strategy to create, curate, and use videos for marketing their products or services to their target audience. However, the goal is to keep audience members engaged with the brand in a simple and easy-to-digest manner. YouTube receives five billion video views per day. Besides, the average viewing session is 40 minutes per day, a 50 percent increase year over year. Other platforms for live videos, such as Facebook and Instagram, are also very popular. Facebook live videos have a 4.3 percent engagement rate, while non-live videos have a 2.2 percent engagement rate. People watch 16 hours of online video per week on average, a 52% increase over the last two years. Viewers retain 95 percent of a message when they watch it in a video versus 10% when they read it in text. Social video generates 1200 times the number of shares as text and image content combined. Optimize your marketing technology stack The marketing technology stack is a collection of technologies used by marketers to optimize their marketing processes throughout the customer lifecycle. Implementing a marketing technology (Martech) stack allows you to leverage and improve your marketing activities. Benefits of optimizing Martech Marketing teams can streamline workflows. Martech tools reduce internal friction. Allows all departments to work together towards common goals. Marketing technologies help simplify complex processes, measure the impact of marketing activities, and drive more efficient spending. Make social media significant for the promotion Social media networks have transformed the face of marketing and are one of the powerful marketing business tools. According to Global WebIndex research, approximately 53.6 percent of the world's population uses social media. The average daily usage is two hours and twenty-five minutes. The social media platform is the cheapest and most effective for small business advertising. Social media helps you increase your domain authority, brand awareness, improves search engine ranking, and offers higher inbound traffic, among many more. As a small business owner, you just need to invest your time and effort into it. Use relevant hashtags in the post. Visual content (high-quality and eye-catching) along with text. Encourage comments on your posts. Find your brand voice. Make use of influencer marketing. Social media proved to be encouraging small business marketing ideas. Automate your important marketing channels When it comes to simple marketing ideas, automation is the best solution because it streamlines marketing processes. Thus, businesses need to leverage the automation of marketing channels to reduce manual tasks and save time. Marketing automation is done by: Repetitive tasks such as email and website actions can be automated. Marketing process effectiveness measurement. This results in increased operational efficiency. Also helps to increase your revenue. Creating a schedule for social media posts. Marketing automation integrates all business channels and outreach into a single customer database. Automation turned up as one of the key trends in B2C business. Marketing automation makes small businesses competitive. AI is also a part of marketing automation and is often used in marketing efforts where speed is essential. Marketing automation is feasible for small business ideas. Looking at all the above advantages, there is a growing need for automation as a small business marketing idea. Optimize your content for voice search Voice search uses voice technology that allows users to perform searches on a device simply by speaking into it; the device could be a smartphone, a computer, or a smart home assistant (like Amazon Alexa, Siri, Cortana, and Google home). Voice search has grown in popularity in recent years. For instance, voice input now accounts for 50% of all searches. As a result, now is the time to optimize your web pages for the same. The year 2020 predicted the widespread use of voice search, but 2021 is when consumers are using this technique via voice-enabled devices during the pandemic. Small businesses have a real opportunity to capitalize on a local search through voice. Companies that want to stay ahead of the curve in digital marketing are already implementing a voice search strategy. Small business owners can take advantage of such popular marketing technology trends. Send and respond to review the request and perform referral marketing Customers trust and rely on the reviews and customer’s feedback. Thus, encourage customers to share their experience with the products or services that the company is offering. Customer feedback acts as social proof that your customers trust. The reviews or testimonials could be positive or negative, but it surely helps businesses to improve their business or marketing strategies. Send review requests via text or email that will make the process easy for customers. However, it is equally important that you also respond to the reviews. Responding to reviews can help your business rank higher in search engines. Small businesses often think referral marketing is not their cup of tea and is meant for large businesses. However, small businesses have a lot more to gain from it as it is one of the best ways for lead generation. A referral is nothing but someone you know recommending the product or service to their known or friends. This marketing idea acts as a promotional channel for small businesses. Everything is going online, and digital marketing is booming. Since you are now aware of marketing ideas for small businesses, you are only one step away from putting them into action and reaping the benefits of the above marketing ideas. FAQ’s What are the best marketing ideas for a small-scale business? The best marketing ideas for a small business include social media, search engine optimization, referral marketing, market automation, etc. Why is marketing strategy important for small businesses? How you communicate your value to others is defined by your marketing strategy. Small businesses must improve their positioning. A marketing strategy will help you make sound decisions. How to calculate the online growth of small business? Companies should have year-over-year growth of between 15% and 45 percent as a general benchmark. According to a SaaS survey, companies with less than $2 million in annual revenue grow faster. When you have a diverse audience base, you have all necessary processes in place that show the online growth of the small business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the best marketing ideas for a small-scale business?", "acceptedAnswer": { "@type": "Answer", "text": "The best marketing ideas for a small business include social media, search engine optimization, referral marketing, market automation, etc." } },{ "@type": "Question", "name": "Why is marketing strategy important for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "How you communicate your value to others is defined by your marketing strategy. Small businesses must improve their positioning. A marketing strategy will help you make sound decisions." } },{ "@type": "Question", "name": "How to calculate the online growth of small business?", "acceptedAnswer": { "@type": "Answer", "text": "Companies should have year-over-year growth of between 15% and 45 percent as a general benchmark. According to a SaaS survey, companies with less than $2 million in annual revenue grow faster. When you have a diverse audience base, you have all necessary processes in place that show the online growth of the small business." } }] }

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Best Practices for Small Businesses to Nurture Leads with Email Marketing

Article | July 28, 2021

While social media marketing strategies are increasing in popularity globally, email marketing remains one of the best ways to build leads for your small business. Every $1 the average business invests in email marketing makes a return-on-investment (ROI) of approximately $49. This makes email marketing a lucrative investment that can connect your small business to your customers. Email marketing also carries other advantages. It’s affordable for businesses with limited digital marketing budgets, it doesn’t require special equipment, and anyone can learn how to succeed with digital marketing.

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How to Establish a Small Business in Tough Economic Times – A Massive Challenge

Article | August 12, 2021

Starting a small business is challenging due to tough economic times in this pandemic. However, this time is both a blessing and a test to conquer. The world economy has suffered significantly because of COVID-19. Additionally, the tough times exposed company owners to unforeseen and unfathomable difficulties and compelled them to devise novel business methods. As a result, starting a firm became more accessible, as new owners could enter the market with specific recession-savvy equipment and techniques. Crucial obstacles to beginning a new small business during challenging economic times include: A sluggish economic recovery. Uncertain consumer spending. Funding was becoming scarce due to tight credit markets. According to The Wall Street Journal, numerous major financial institutions, including Bank of America, Chase, and Capital One, have tightened lending rules in response to the uncertain financial environment. Despite the challenges mentioned earlier, a new small business can succeed with proper preparation and business strategy. According to New Business Statistics, applications fell to slightly more than 1.1 million in the 4th quarter of 2020 before increasing to 1.37 million in the first quarter of 2021. Then the figure increased to 1.44million in the second quarter. More than 448,000 new company applications were lodged in June 2021 alone. Mentioned statistics show that launching a small business during this economic downturn is also possible, albeit with some caution. This article will put forward a few tips to be considered when going for a new small business in tough economic times. Create A Well-Researched Business Plan 2020 was one of the challenging economic times in history. The success of every firm is contingent upon its business plan; small business owners must have a well-researched business plan. Therefore, small business survival is heavily reliant on a sound and well-planned business strategy. Since tough economic times have altered market demands significantly, you should build your company plan accordingly. Work on many business factors such as marketing costs and tactics, budget planning, pricing strategy, sales strategy, personnel capacity, and needed infrastructure, among others. Difficult economic times may work to your advantage as well since fewer competitors mean less competition and lower overhead expenses. Consider all the obstacles associated with the pandemic's time and tailor your business plan accordingly. If you intend to pitch your firm to investors, your business plan does not have to be complex. Securitize Capital for Investment The economy received a significant blow due to COVID-19, and many financial lenders tightened their lending requirements by demanding a higher credit score and income verification. Numerous financing alternatives exist, including personal savings, personal or small business credit cards, bank loans, venture capital, crowdsourcing, and angel investors. Before considering pursuing any of the mentioned options, consider having your business plan examined by expert advisers, close friends, or a loan officer. With a well-planned company strategy, it is feasible to securitize funds for investment. However, before getting funding, ensure that you have a financial backup plan in place for both your business and personal affairs. Then, budget carefully to ensure that you can afford the other critical payments. Credit cards are the most often used form of financing amid tough economic times. Enlightened Market Savvy Evaluate your redesigned company plan and develop game-changing new marketing components that include innovation. By narrowing your focus, you increase your chances of success. Keep a careful watch on your competitors to develop an intelligent marketing and promotion strategy and budget for marketing. Competitive assessments educate you about your competitors' strategies and advertising tactics. In addition, competitive analyses can provide you with the vision necessary to develop polished and intelligent marketing strategies. You need to make a list of what you're giving. For example, what is the nature of your product/service? Who is your target audience for your business? Which social media platform would you utilize to promote your business? By segmenting your clients, you may increase the effectiveness of your marketing. For instance, if your firm sells sports items, you should target young clients interested in pursuing a career in sports. This will ensure that your marketing approach is highly effective. Utilize Cutting-Edge Technologies Cutting-edge technology in businesses is the newest trend in reaching out to customers in a tough economic time. By leveraging contemporary technology, you may automate several areas of corporate operations, resulting in cost savings. Utilize cutting-edge digital technologies such as cloud-based apps and software to streamline company processes while being cost-effective. Online marketing, namely online advertising, may help you reach out to the relevant audience and offer your products and services. Several advantages of contemporary technology include the following: Increased brand visibility. Additional payment options. Enhanced security. Easy remote operation. More in-depth market research. Act with Consummate Customer Service When you give outstanding customer service, you may build stronger customer relationships. Conversely, as is frequently stated, one negative review from a client may jeopardize your entire existing customer. It is critical to provide timely and pleasant service to your consumers, especially in tough economic times. Excellent client relationships do not arise by accident; they require much effort. You can give excellent customer service and keep your clients satisfied by following the below tips: Make your consumers feel valued for their patronage. Anticipate and resolve client issues before they become a significant issue for your organization. Attend to their inquiries and respond. They are deserving of being heard and appreciated. Provide an excellent support network and a diverse array of client resources. Anticipate what services the consumer will require in advance. Develop A Robust Networking Infrastructure Networking is pivotal for reaching out to consumers during tough economic times to start a small business. Connect with other entrepreneurs, meet your competitors, visit your suppliers, and keep a contact list of everyone you know. Expanding your network enables you to establish relationships with people; in exchange, they may suggest clients to you and vice versa, thus assisting in the growth of your organization. You can join a local business networking organization, attend business seminars, or become a member of professional associations. Exchange business cards, exchange information about your product/service supplied and seek out their experience or perspectives, which they will share with other small business owners, assisting you in expanding your network. Often, the small business owner's networking activities provide the most extensive returns in their firms. FAQs: How can you start a small business with tough times? You may establish a small business during difficult economic times and succeed. The key to success is building a well-researched and solid business plan, getting adequate finance, designing an intelligent marketing strategy, and cultivating vital networking. How do you deal with tough economic times? While difficult economic circumstances can make any company owner anxious about making choices, it is critical to be mindful of the economy and cautious with long-term planning. Concentrate on rivals' methods and entice clients away from them. Try to learn from their successes and mistakes and provide your consumers with something more or different from what your competitors provide. How can small businesses engage customers in tough economic times? Provide your consumers with unique discounts on your products/services. Respond quickly to their questions or concerns, establish a customer loyalty program, and engage them on social media. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can you start a small business with tough times?", "acceptedAnswer": { "@type": "Answer", "text": "You may establish a small business during difficult economic times and succeed. The key to success is building a well-researched and solid business plan, getting adequate finance, designing an intelligent marketing strategy, and cultivating vital networking." } },{ "@type": "Question", "name": "How do you deal with tough economic times?", "acceptedAnswer": { "@type": "Answer", "text": "While difficult economic circumstances can make any company owner anxious about making choices, it is critical to be mindful of the economy and cautious with long-term planning. Concentrate on rivals' methods and entice clients away from them. Try to learn from their successes and mistakes and provide your consumers with something more or different from what your competitors provide." } },{ "@type": "Question", "name": "How can small businesses engage customers in tough economic times?", "acceptedAnswer": { "@type": "Answer", "text": "Provide your consumers with unique discounts on your products/services. Respond quickly to their questions or concerns, establish a customer loyalty program, and engage them on social media." } }] }

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Spotlight

Mobify

The Mobify Platform helps retailers and brands boost revenues, keep up with customer expectations, and protect their competitive edge. Mobify’s Progressive Mobile™ approach breaks down the walls between mobile web and apps to keep up with customer expectations.

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