2017 Label Insight Shopper Trends Study

| June 22, 2017

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74% of consumers research online when the information on product packaging and labels is not enough to be sure if it meets their dietary needs. 67% of consumers find it challenging to understand if a product meets their needs by just by looking at the package label.

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OTHER ARTICLES

Best Practices for Small Businesses to Nurture Leads with Email Marketing

Article | July 28, 2021

While social media marketing strategies are increasing in popularity globally, email marketing remains one of the best ways to build leads for your small business. Every $1 the average business invests in email marketing makes a return-on-investment (ROI) of approximately $49. This makes email marketing a lucrative investment that can connect your small business to your customers. Email marketing also carries other advantages. It’s affordable for businesses with limited digital marketing budgets, it doesn’t require special equipment, and anyone can learn how to succeed with digital marketing.

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How to Grow Your Business’s Instagram Followers

Article | June 26, 2021

decorative arrow How to Grow Your Business’s Instagram Followers Author: Dawn Weinberger | June 26, 2021 With more than one billion users worldwide, Instagram is undoubtedly a well-known social media application with a lot of reach. Launched on October 6, 2010 with the founder’s photo of a stray dog, the app is filled, of course, with memes, cute pet photos and other entertainment-oriented content, but it is also a valuable marketing tool that can play an important role in your small business’s marketing strategy. Statistics indicate that business owners are taking advantage of Instagram’s clout—71% of businesses use Instagram to at least some degree. Perhaps more importantly, 81% of Instagram users (meaning consumers with personal Instagram accounts) turn to the platform for information on products and services before making a purchase. This includes everything from doing research on products and services to getting the particulars on promotions and sales to finding links to websites and contact information. All add up to a potential goldmine for small business owners interested in updating their digital marketing campaigns with proven e-commerce strategies.

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HOW TO RUN AN EFFECTIVE MICROMARKETING CAMPAIGN

Article | May 12, 2021

Successful businesses recognize the importance of customer acquisition. They utilize the most relevant customer acquisition channels and employ effective strategies to get in front of prospective customers. One way you can do this is through micromarketing. In this guide, I will look at micromarketing. I’ll cover some of the basic things you should know about micromarketing. I’ll then discuss how to run an effective micromarketing campaign. With that in mind, let’s dive in!

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THE 10 BEST POS SQUARE ALTERNATIVES FOR SMALL BUSINESSES IN 2021

Article | May 13, 2021

Square is a great point of sale (POS) system that allows you to collect payments in-person and online — but it's far from the only option available. Today, there are plenty of fantastic Square alternatives out there worth considering. But with so many to choose from, which Square competitor should you use? In this article, you'll get a straightforward guide to 10 top Square alternatives to help you choose the best option for your business.

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Spotlight

Egan Visual

At Egan, we design and manufacture all our products using the best quality materials, keeping the way you use them in mind. This means that our products fit seamlessly into your space and your day, enhancing the way you work, and unlocking the potential of you and your organization.

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