2015 UPS Global Pulse of the Online Study White Paper

| February 8, 2017

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UPS commissioned this Global Study with comScore for the second year to provide perspective for retailers on consumer behavior in today’s fluid shopping culture. Global e-commerce growth, which continues to fuel retail expansion, is estimated to reach 16% in 2015, moving from $1.47 trillion in 2014 to $1.7 trillion. Growth in the market is expected from expanding online and mobile user bases in emerging markets, increased m-commerce sales, and growth in new international markets.

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Indiana Small Business Development Center (Indiana SBDC)

Growing a small business is not easy. The Indiana Small Business Development Center (SBDC) understands. The Indiana SBDC was created to have a positive and measurable impact on the formation, growth and sustainability of small businesses in Indiana. With 10 regional offices across the state, Indiana SBDC business advisors are available for free, one-on-one, confidential business consulting to help Hoosier entrepreneurs start stronger, grow faster and work smarter.

OTHER ARTICLES

Consumer Spending Snapshot

Article | July 27, 2021

Once the country opened up for business, many businesses expected consumers to come flocking back. And in some cases, they did. But in other cases, they didn’t. A report from Alchemy Worx, a full-service international digital marketing agency conducted by third-party research firm YouGov, shows most American consumers were spending cautiously. The just-released 2021 Consumer Spending Snapshot reveals “the key factors currently motivating consumer shopping decisions and the stark generational differences in purchasing behavior. And Alchemy Worx says the survey “illuminates why businesses need to hone their messaging to reach the right consumer at the right time or risk losing them altogether.”

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How to Become an Entrepreneur in 2021

Article | July 8, 2021

decorative arrow How to Become an Entrepreneur in 2021 Author: Deborah Sweeney | July 8, 2021 How, exactly, does someone become an entrepreneur? Some individuals instinctively know that they want their careers to follow an entrepreneurial path. They may go to school for an MBA or find that they have a knack for starting businesses as early in life as a childhood lemonade stand. Others find opportunities in entrepreneurship out of necessity. During lockdown amid the COVID-19 pandemic, many individuals started small businesses. This allowed them to pursue their passions and earn a profit.

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How to Grow Your Business’s Instagram Followers

Article | June 26, 2021

decorative arrow How to Grow Your Business’s Instagram Followers Author: Dawn Weinberger | June 26, 2021 With more than one billion users worldwide, Instagram is undoubtedly a well-known social media application with a lot of reach. Launched on October 6, 2010 with the founder’s photo of a stray dog, the app is filled, of course, with memes, cute pet photos and other entertainment-oriented content, but it is also a valuable marketing tool that can play an important role in your small business’s marketing strategy. Statistics indicate that business owners are taking advantage of Instagram’s clout—71% of businesses use Instagram to at least some degree. Perhaps more importantly, 81% of Instagram users (meaning consumers with personal Instagram accounts) turn to the platform for information on products and services before making a purchase. This includes everything from doing research on products and services to getting the particulars on promotions and sales to finding links to websites and contact information. All add up to a potential goldmine for small business owners interested in updating their digital marketing campaigns with proven e-commerce strategies.

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5 Reasons why SME's are struggling to stay in business

Article | February 17, 2020

As we enter a new decade, 58% of small businesses in the UK anticipate a plateau, or for their business to struggle in the year ahead. Only 1 in 4 predict to see growth. A new report, which surveyed 1,000 small business owners and sole traders across the country has been carried out by financial technology experts, Takepayments Limited, unveiling a snapshot of the small business landscape in the UK. It uncovers key challenges for small businesses in 2020 and tips on how business owners can secure a more consistent cash flow. Below the report unveils the five biggest reasons why SME’s are struggling to stay afloat in a digital era;

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Spotlight

Indiana Small Business Development Center (Indiana SBDC)

Growing a small business is not easy. The Indiana Small Business Development Center (SBDC) understands. The Indiana SBDC was created to have a positive and measurable impact on the formation, growth and sustainability of small businesses in Indiana. With 10 regional offices across the state, Indiana SBDC business advisors are available for free, one-on-one, confidential business consulting to help Hoosier entrepreneurs start stronger, grow faster and work smarter.

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