15 benefits of cloud computing for small businesses

TELAPPLIANT | September 29, 2016

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Cloud computing services are becoming increasingly popular with small businesses. It's predicted that 78% of small businesses will have adopted cloud services by 2020.

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8 steps to creating a social media strategy for your small business

Article | February 12, 2020

There are many benefits to having a social presence as a small business, from engaging with customers to increasing sales and boosting your reputation. The key to reaping these benefits and becoming successful on social is to create, execute and monitor a social media marketing strategy. Here, we’ll share eight steps to help you get started, but first let’s take a look at what a social strategy is.

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Payroll Tax Changes for Small Businesses Impacted by Coronavirus

Article | February 12, 2020

As small businesses across the country fight to remain in operation and generating revenue despite the coronavirus pandemic, making payroll has emerged as one of the biggest ongoing dilemmas for business owners. Businesses are now compromised in terms of their ability to pay their employees, due to a combination of health concerns, shelter-in-place restrictions, limited foot traffic, and reduced spending by customers. No business owner wants to lay off their staff, but if money isn’t coming in, there are few other options.

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HOW TO RUN AN EFFECTIVE MICROMARKETING CAMPAIGN

Article | February 12, 2020

Successful businesses recognize the importance of customer acquisition. They utilize the most relevant customer acquisition channels and employ effective strategies to get in front of prospective customers. One way you can do this is through micromarketing. In this guide, I will look at micromarketing. I’ll cover some of the basic things you should know about micromarketing. I’ll then discuss how to run an effective micromarketing campaign. With that in mind, let’s dive in!

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | February 12, 2020

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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