10 Ways to Refresh a Stale Content Marketing Strategy

ANNIE PILON | October 6, 2018

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Lots of businesses already make use of content marketing. But not all of them actually see an impact from it. If your content marketing strategy is feeling a bit stale, take a cue from members of the online small business community and give your strategy a refresh. Here are some tips. Before you improve the content on your website, it’s important to understand what you already have, so you can determine what is working and what isn’t. In this 3Bug Media post, Gary Shouldis explains why you should do a content audit and how exactly to do it. Today’s internet users tend to be fairly skeptical. So old school link building strategies aren’t going to be enough to convince them to visit your site and actually do business with you. Instead, check out some of the suggestions in this Search Engine Land post by Chris Sherman.

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