10 Tips and Tools for Bringing Your Business into 2019

ANNIE PILON | October 13, 2018

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Every year, small businesses need to look back and determine what worked for their business and what strategies may need to be adjusted for the coming year. But these adjustments don’t need to be reserved for January 1. If you want to get a head start on preparing your business for 2019, check out these tips, insights and resources from members of the online small business community. By now, you’ve probably learned that Google is shutting down Google+ next year. Though the popularity of this platform burned out fairly quickly, its loss could still impact some marketing factors for local businesses. Learn more about how to adjust your strategy in this Bright Local post by Jamie Pitman.

Spotlight

Analytics Demystified

Analytics Demystified was founded in 2007 by Eric T. Peterson (author of "Web Analytics Demystified" and "The Big Book of Key Performance Indicators") to provide highly customized and deeply strategic consulting to companies who have "hit the wall" in their efforts to achieve success through their investment in digital analytics. We also provide highly tactical consulting to technology vendors and agencies looking to serve and service our core client base. The combination of these services results in our partners having tremendously high visibility into the digital measurement market today, visibility that we leverage on behalf of our customers every day.

OTHER ARTICLES

How Coronavirus (COVID-19) is Impacting Small Businesses and What You Can Do About It 

Article | April 3, 2020

The spread of the coronavirus (COVID-19) is developing rapidly, leaving many small business owners uncertain about their future. Those we’ve spoken with expect the coronavirus to have a significant impact on their revenue. Unfortunately, it seems these concerns are justified, but there are some actions you can take to protect your small business while at the same time, protecting yourself, your employees, and your customers. In this article, I’ll lay out what we know about how coronavirus is impacting small businesses, how you can minimize losses, and some steps you can take to protect your business. These suggestions are by no means exhaustive, as there is much we still don’t know about how this situation will play out. But we hope they will be a good starting point for business owners who are overwhelmed and unsure of what actions to take.

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A Comprehensive Guide to Social Media Strategy for Small Businesses for 2021

Article | April 3, 2020

With the emergence of COVID-19, social media became a powerful platform for small businesses to connect directly with an audience and thus, build brand awareness, direct sales, reaching the target audience, and cultivate customer relationships. As a result, social media strategy for small businesses is in high demand. According to the most recent data, there will be 4.33 billion social media users worldwide at the start of 2021, accounting for more than 55% of the total global population. With more than 70% of the US population having a social media account, these platforms and services have risen to prominence as some of the most popular online activities in recent decades. As a result, the number of social network users in the United States will reach 243 million by 2025. Furthermore, the world spends more than 10 billion hours per day on social media platforms, equating nearly 1.2 million years of human existence. The statistics states that maximum people spend most of their time on social media apps; thus it is a powerful platform of marketing for small businesses. What is a social media strategy for small businesses? A social media strategy enlists everything you want to do and achieve on your preferred social media platform. It contains information about your goals, what you intend to post, and how you intend to measure the success of your goals. Social media strategy requires setting social media goals and objectives. A smart social media strategy helps you build brand awareness, connect directly with customers, increase revenue, and build relationships with your audience. The more detailed your social media plan, the more effective it will be. The primary goal of social media strategy is to create a systematic plan for maximizing engagement and interactions across social media platforms to achieve a company's goals. Why do you need a social media strategy for your small business? Trying to build a strong brand on social media is not a piece of cake. It demands a well-defined strategy that will help you to build a strong and organic presence online. Having a well-built social media strategy helps you save time. Social media is a crucial part of an inbound marketing strategy and requires a lot of effort. At one point in time, social media was just an option for small businesses, but 2020 has made it essential. Social media strategy enables targeting your audience more effectively and will also help you stay ahead of the competition. To taste success, small businesses should have a social media strategy in place. According to the study, 53% of customers who follow a company on social media are more likely to be loyal to them specifically. There are several social media channels available such as LinkedIn, Facebook, Instagram, Twitter, YouTube, etc. From a social media marketing perspective, Facebook is the most used social platform and can be one of the best social media channels for small businesses. However, having a dynamic social media strategy for small businesses is extremely beneficial for its success. Set social SMART goals It is easy to start using social media for business, but before that, it is important to create a social media plan that ensures all social efforts support specific business goals. Be clear on your goals for making social media plan. Hence, create smart goals with a SMART framework. A SMART goal is defined as specific, measurable, achievable, relevant and time-bound. You can keep your efforts focused and effective by setting these goals for social media marketing tips. Specific: Be specific with your goals and objectives to set your strategies and determine which channel will assist you in achieving them. The goals of each business owner differ; some want to connect with customers, while others want to increase conversations or traffic to their website. Measurable: Your goals need to be measurable to determine the effectiveness of your strategies. Each social media network has a set of metrics that businesses can use to gauge their efforts. However, few tools like Google Analytics help to track engagement and conversion metrics. Achievable: Your goals need to be achievable by your business. Relevant: Your goals need to be relevant to the objectives of your business. Time-bound: Your objective must be time-bound. But determining the best time frame can be difficult. Set a quarterly goal to ensure you don't waste time on ineffective strategies for too long. Evaluation will be simpler and more frequent. Setting a SMART goal is an essential social media strategy for small businesses. For 2021 and beyond, SMART goals are the most popular and long-lasting goal-setting frameworks in the industry. Hand-pick the right social media platforms Choosing the right social media platforms among over 100 platforms available is a bit tricky. How do you know which is the right one for your business? If you try to use multiple channels at the same time, your chances of success will decrease, and it will be difficult to deliver a consistent experience across all platforms, especially for small businesses with limited resources. All social media platforms have advantages and disadvantages; you must be cautious when choosing the right network, keeping in mind your target audience and where your current customers are most active. Choose the platforms that make the most sense for the nature of your business. Pay attention to trends of social media It is a good practice to pay attention to trends in social media because they change all the time, so you will be aware of what people are looking for in social media platforms when they are active. As a result, you will be able to create content that is relevant to the search. It is critical to monitor social media trends and keep your social media strategy up to date to achieve your business goals. Keep in mind your current audience’s needs so that you can change your strategy accordingly. Customer’s tastes, behavior, and likings are dynamic, and you will know it only when you keep track of social media trends. If small business owners want to take advantage of social media platforms, they will have to pay attention to the social media trends. Track and measure your social media goals Tracking and measuring the performance and progress of your social media goals is important once you implement your social media strategies. Consistency is essential for the success of social media strategy for small businesses. There are analytic tools such as Google Analytics that give you information about the metrics. Social media goals determine your metrics. Social media metrics give you a clear picture of how well your social media strategy is performing. Once you know how your strategy is working, you can find ways to improve it further. When you have determined your goals and social media metrics, you can choose the right social media tools to help you manage your accounts, monitor engagement, and advertise on social platforms. To track and measure your social media goals is one of the important social media marketing tips. Schedule social media calendar for small business A small business owner needs to be consistent in their presence on social media. Now the question is, how do you do this? When you have a long list of things-to-do, you can schedule posts in advance by making use of technology and tools. By using tools, schedule a social media calendar for small businesses to post them automatically at the right time. This will give you consistency as well as save time. It is of utmost importance that your social media plan for small businesses include certain fixed days every month or a fixed few hours every week to schedule your social posts. It gives you ample time to concentrate on other aspects on different platforms for real-time engagement when you plan it well. This is an effortless social media strategy for small businesses. Frequently Asked Questions: Which social media is best for small businesses? The most common social media platforms used by small businesses include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social media is easy for small business owners because it is cost-effective. Among all these, LinkedIn is considered best for small businesses to connect with other businesses and professionals. Why is social media good for small businesses? Social media helps you build brand awareness, connect with current customers, and increases your customer base. Social media platform gives you a better understanding of your customers. What are the five benefits of social media? The benefits of using social media are endless. A few benefits to pen down are it helps to build relationships, increases visibility, helps connect with wider audiences anytime, anywhere, reduces marketing costs, and provides better search engine rankings. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Which social media is best for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "The most common social media platforms used by small businesses include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social media is easy for small business owners because it is cost-effective. Among all these, LinkedIn is considered best for small businesses to connect with other businesses and professionals." } },{ "@type": "Question", "name": "Why is social media good for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Social media helps you build brand awareness, connect with current customers, and increases your customer base. Social media platform gives you a better understanding of your customers." } },{ "@type": "Question", "name": "What are the five benefits of social media?", "acceptedAnswer": { "@type": "Answer", "text": "The benefits of using social media are endless. A few benefits to pen down are it helps to build relationships, increases visibility, helps connect with wider audiences anytime, anywhere, reduces marketing costs, and provides better search engine rankings." } }] }

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How Can Entrepreneurs Capitalize on the Potential of Mobile Technologies

Article | April 3, 2020

The use of smartphone/mobile technology has become the new standard, permeating every area of life. As a result, it gave rise to mobile technology opportunities for businesses. According to Statista, there are currently 3.8 billion smartphone users worldwide, which equates to 48.20% of the world's population owning a smartphone. India, China, and the United States have the most outstanding smartphone penetration rates. Between 2016 and 2020, the global smartphone user base rose by 40%. WARC asserts, by 2025, 72% of all internet users will access the web only through their smartphones. With the primary data and projections, it is abundantly evident that mobile technology represents the future of the corporate world and commercial innovations. On average, in the United States, four hours of each day are spent on mobile devices, which account for more than half of all online traffic. COVID-19 created obstacles for many areas of society; many company owners encountered several difficulties operating their businesses because of the limitations imposed, especially small businesses. But, on the other hand, the pandemic provided an unprecedented boost to mobile technology opportunities in every facet of life. Mobile is gaining traction not just in marketing and retail but also in healthcare and education for convenience and safety reasons, and gradually gaining popularity. Patients could not visit their doctors during the pandemic but could communicate through text, virtual meetings, or phone calls. Similarly, the education sector saw a dramatic shift in its teaching framework when everything went online. With the increased use of mobile to link teachers and students, mobile technology became an unavoidable factor in the education sector. Save Time, Save Money The potential of mobile technology is evident when it saves company owner’s time and money. For example, apps replace paper forms, cloud solutions replace resource-intensive local filing, and scanning and image functionalities assist field-based customer or supply chain personnel. From mobile applications to the operating systems of mobile devices, there are various ways that mobile technology helps businesses save time and money. Here are few benefits of mobile technology how they reduce business expenses and time. Online mobile apps have reduced offline paperwork. Mobile communication does not include any additional expenses, such as those associated with setting up a landline connection. Even without being on-site, you may place or confirm business orders over the phone. You may use mobile banking applications to send and receive paychecks or any other type of payment without visiting clients or banks. Mobile technology is vital in business, from texting to phoning, sending voicemails, or recording them using VoIP. Cashless Payment Options Mobile technology opportunities opened a door for cashless payments. All these years, opting for this mode of payment had been just an option, but it became vital during coronavirus to avoid spreading the virus. Both online and contactless payment methods gained popularity among both company owners and consumers. With social distancing norms in place, more individuals in established and emerging nations began to embrace contactless payments as a safer method to handle their money According to Finaria.it, the worldwide digital payments sector is anticipated to reach a value of $6.6 trillion in 2021, a 40% growth in two years. Furthermore, by 2025, mobile payments are expected to nearly double in size and reach a value of $4.6 trillion. Numerous payment methods exist, including mobile wallets, peer-to-peer mobile payments, real-time payments, and cryptocurrencies. Contactless payments are significantly faster than conventional modes of payment. Mobile payments generate extra data on a user's habits and interests, which might benefit your marketing team. Remodel Shopping Experience The pandemic devastated in-person retail business, and they had to re-establish themselves in the market. Many consumers are comfortable getting access to a personalized in-store experience via mobile devices. In 2016, 209.6 million Americans shopped online at least once, according to Statista. The number of online shoppers is anticipated to reach 230.5 million by the end of 2021, making the US one of the most developed e-commerce industry-friendly countries. Looking at the above statistics and the customers' needs, entrepreneurs must meet consumers' demands and help them research, find, and compare items. However, as rising mobile components alter retail, it is critical for businesses to maintain their privacy. Mobile technology potential is vast and can offer several benefits to consumers. In addition, entrepreneurs can incorporate it into their businesses in an inventive way. Maintain Orderly Physical Spaces QR codes date back to 1994, but they never acquired widespread acceptance or were widely used. However, the pandemic's onset altered the entire situation. Because the COVID-19 standards for maintaining distance, avoiding physical contact, and exchanging anything were deemed hazardous, consumers began to prefer digital connections over physical ones. That is when QR code-based payments became the most convenient payment method, requiring only the use of a mobile device. The pandemic has created unprecedented opportunities for touchless technologies (QR Code being the leading player). According to a recent poll by Statista, an estimated 11 million homes in the United States alone were predicted to have scanned a QR Code in 2020. This shows an increase from the projected 9.76 million scans performed in 2018. QR codes are used to make payments as well as place orders. Elimination of physical touchpoints from your business provides a more seamless experience for your consumers. Winding Up While the utilization of mobile phones or smartphones is not new, the manner they are used has evolved considerably over the previous five years, particularly during the pandemic. Indeed, the mobile phone has evolved into the most helpful tool/asset for information, communication, purchasing goods, and scheduling. Rapid advancements in cloud technology increase corporate use of mobile devices by enabling more flexible working habits and remote access to services. FAQs What is the future of mobile technology for business? The business has a bright future with mobile technologies. Everything is becoming virtual, including the corporate sector, where mobile technology plays a critical role. In addition, mobile technology has aided in the communication of businesses. What are the effects of mobile technology on entrepreneurs? Numerous mobile technologies, such as smartphones, mobile applications, and GPS devices, link everyone and enable company owners to stay connected with their consumers. As a result, mobile marketing is gaining traction and assists small businesses in reaching clients, and contributes to increased sales. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the future of mobile technology for business?", "acceptedAnswer": { "@type": "Answer", "text": "The business has a bright future with mobile technologies. Everything is becoming virtual, including the corporate sector, where mobile technology plays a critical role. In addition, mobile technology has aided in the communication of businesses." } },{ "@type": "Question", "name": "What are the effects of mobile technology on entrepreneurs?", "acceptedAnswer": { "@type": "Answer", "text": "Numerous mobile technologies, such as smartphones, mobile applications, and GPS devices, link everyone and enable company owners to stay connected with their consumers. As a result, mobile marketing is gaining traction and assists small businesses in reaching clients, and contributes to increased sales." } }] }

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The Impact of Technology on Small Businesses | 2020

Article | April 3, 2020

Impact of Technology on Small Businesses: It is absolutely undeniable technology has had a massive impact on our daily lives. It is one of the things that has truly transformed the way we work, think, and even spend our free time. Things aren’t slowing down, now, however – there are still thousands of entrepreneurs and businessmen working tirelessly to make new technological paradigms and tools available for the general public.

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Spotlight

Analytics Demystified

Analytics Demystified was founded in 2007 by Eric T. Peterson (author of "Web Analytics Demystified" and "The Big Book of Key Performance Indicators") to provide highly customized and deeply strategic consulting to companies who have "hit the wall" in their efforts to achieve success through their investment in digital analytics. We also provide highly tactical consulting to technology vendors and agencies looking to serve and service our core client base. The combination of these services results in our partners having tremendously high visibility into the digital measurement market today, visibility that we leverage on behalf of our customers every day.

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