10 Incredible Sleep Apps for Small Business Owners

| May 28, 2019

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Productivity and a good night’s sleep go hand in hand. Nearly half of Americans report insufficient or low-quality sleep. And this interferes with their daily lives at least once a week. You run a business. So you know the importance of getting a good night’s sleep. And you can stay on top of your game. Run your business at its optimum. One highly successful entrepreneur who has long emphasized the importance of sleep, is Jeff Bezos. The Amazon founder and CEO claims he’s more alert and able to think more clearly after he’s had eight hours of sleep. “Eight hours of sleep makes a big difference for me, and I try hard to make that a priority, for me, that’s the needed amount to feel energized and excited,” said Bezos.

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In Data Mind, we specialize in data mining, data analyses, and marketing analyses. We provide analyses and answers to all the questions connected to the CRM, the customer relationship management. We evaluate loyalty of customers and employees. We concentrate on the knowledge of customers and communication targeting.

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EMAIL MARKETING SINS TO AVOID IN 2021

Article | June 2, 2021

Email marketing can be used for anything; however, the more one uses something, the better the chance they make a mistake. And there's nothing worse than hitting "send", only to realize there's something in this email that won't further your cause or, even worse, will minimize the effect of your marketing message.

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HOW SOME SMALL BUSINESSES ARE MAKING IT DURING THE COVID-19 CRISIS

Article | March 20, 2020

The spread of the novel coronavirus across Massachusetts has brought big changes to businesses of all sizes and their customers. CDC and Massachusetts DPH guidance urges consumers to avoid getting up-close and personal with each other. Government mandates have forced many types of businesses to close their doors to customer crowds. As we all work to protect ourselves and each other through social distancing, several Woburn firms in the Cummings Properties portfolio have hit upon ways to keep a small business healthy through the COVID-19 crisis. Check out these creative solutions that are allowing our client firms to bring their services to a largely homebound public.

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7 Intrinsic Small Business Marketing Mistakes to Look Out For

Article | August 5, 2021

Marketing is the biggest challenge for small business owners because there is no one-size-fits-all approach to promote your business. And in this process, lot many marketing mistakes are incurred by small business owners. So here is a few intrinsic yet avoidable small business marketing mistakes. There are countless marketing activity combinations to choose from; all you have to do is tailor to the marketing activities that best suit your company. Small business owners frequently try new marketing methods without conducting extensive market research or measuring the results, resulting in losses. To figure out how and where to spend marketing resources for small businesses, you must first avoid marketing blunders. Effective marketing techniques are far more than just using channels, such-and-such an approach or content strategy. Here are the top 7 most typical small business marketing mistakes to avoid in your business. Not Having Written Marketing Plan A business needs to have a well-defined marketing campaigns goal that the marketing plan is supposed to achieve. Small businesses without a strong marketing plan face failure and lack the proper marketing budget. However, it is equally important to have the marketing plans and strategy documented to increase the effectiveness of the business. A business started without a marketing plan in place is a total waste of money and time. A marketing plan generally has the following: Marketing SMART objectives and tactics for achieving them. What sets your company/service/product apart from the competition? (USP). Target audience persona. Pricing strategy. Marketing budget and measurable ROI on previous marketing strategies Metrics and how you plan to evaluate the effectiveness of your marketing strategies. It is crucial to have a marketing plan because it provides a clear direction for the future, evaluates past performance, and educates anyone on your overall strategy. A well-documented marketing plan will make it easier to plan future marketing strategies and ensure that you use best practices in small business marketing. Not having a written marketing plan is one of the most common small business marketing mistakes. No Systematic Marketing Budget When promoting on any social media site, it's smart to approach cautiously and, more importantly, with a particular budget in mind. However, no systematic and realistic marketing budget plan can cost you a significant loss of time and a waste of money. It is recommended that small businesses devote 9-12 percent of their income to marketing. If you are a start-up, though, you may need to invest more to establish brand awareness. If you cannot give 50% of your time and energy to marketing, then the best option to go for is outsourcing your marketing. This holds two benefits; firstly, you can put up your 50% of time and energy into other business tasks, and secondly, a good marketing agency will do a better job of marketing than you would. When you have decided to outsource your marketing, you will have to set a reasonable budget for doing the same. Determine the budget based on your industry and resources, but it is an investment at the end of the day. A portion of your budget should be set aside for technology and software tools to provide a return on investment for your overall marketing efforts. Good marketing has a direct and positive impact on the amount of money your company generates. Lack of Strong Online Presence From a marketing perspective, not having a website is devastating and a substantial small business marketing mistake. Unfortunately, as per the study, nearly half of small businesses in the US don’t have a website. Many small business owners do not see the need for an online presence for them, and this could do fine some ten years back but now, when the world has transformed into the digital world, surviving without a website is nearly impossible. As per the research, more than 90% of consumers search online for services or products. Remember that websites should be designed for conversion rather than just information delivery. According to Neil Patel, businesses with conversion-optimized websites are "twice as likely to see a large increase in sales." Having an online presence is one of the best marketing approaches with many benefits. It enhances accessibility, reaches a broader audience, builds customer relationships and trust, enables effortless marketing, and many more. A strong internet presence may give insightful data that can be used to measure and track the effectiveness of various marketing campaigns. Marketing Metrics Ignorance One of the risky small business marketing mistakes is failing to understand your marketing metrics and ratios. However, most small businesses do not track marketing metrics. Metrics allow you to track your progress and measure your success. Marketing analytics allows you to see what works and what doesn't, assists brands in determining whether campaigns are successful, and assists you in recognizing what adjustments need to be made and providing insights to adjust future campaigns accordingly. Knowing your marketing metrics is essential no matter what type of business you run. Google Analytics and Google Search Console are tools that provide information about your visitors. Tracking is essential because what is not measured cannot be improved. Here is the suggestion that you can implement, set aside time each week to evaluate the effectiveness of your marketing. Take note of what works and what doesn’t and use that information to guide your next marketing campaign. No Emphasis on Valuing the Current Customers It is natural to focus on acquiring new customers to see those numbers increase, but never forget about your existing customers in this ongoing process. According to studies, it costs six times more to acquire a new customer than it does to retain an existing one. Listen to customer feedback because, according to Forrester Research, nearly 70% of consumers read customer reviews before buying a product or service. Be quick to appease customers when they complain; losing an existing customer indeed costs more than acquiring a new one. This will increase their trust in your brand. Finally, a satisfied customer will return to your business and spend more time and money. Furthermore, happy and loyal customers are more likely to spread the word, and word of mouth is still the most potent form of marketing. Therefore, loyal customers can be your company's most influential advocate. Right Audience Was Not Targeted No matter how well your campaign and marketing strategy may be, if you are not targeting the right audience, then all your money and effort are in vain and can be one of the most pivotal small business marketing mistakes. Sometimes targeting the wrong audience is worse than not targeting the market because you find out that none of them respond to your marketing efforts, and it leads to a total waste of your time and effort without any return. Spend some time learning about your customers' behavior, their goals, what motivates them, and so on. Market research from your customer base, such as surveys and interviews, allows you to create a strong target audience persona. Target people you know will be interested in your service. If you try to talk to everyone in marketing, you will have a difficult time reaching anyone. However, if you target your ideal buyer, you will be able to make the most of your marketing budget while also attracting and retaining more customers. Ignore Reviewing Your Competitors Many small business owners avoid keeping track of their competitors, which can be considered small business marketing mistakes. However, examining your competitors can provide you with a thorough understanding of your customers. This could be your hidden weapon. There are mainly two types of competitors: Direct competitors. Indirect competitors. Ignoring your competitors is akin to ignoring your customers. Examine your competitors' marketing efforts, successes, and failures, and never replicate them in your business practices and allocate your marketing resources to find new customers. SpyFu, Facebook Ad Library, and Google Alert all allow you to view your competitors' marketing campaigns. To put it concisely, investigating what your competitors are doing or not doing, determining what they plan, what their next move will be, and analyzing their strategies may provide you with valuable insights to use for your benefit. This clears that ignoring reviewing your competitors can be one of the pre-eminent small business marketing mistakes. Running a business is full of mistakes, especially when it comes to marketing. However, knowing the errors and rectifying them timely is the key to success. In the above article, I have listed seven essential small business marketing mistakes to be avoided. FAQs: What are some marketing mistakes? Here few common marketing mistakes to avoid: Not having written marketing planning. No systematic marketing budget. Lack of strong online presence. Not knowing marketing metrics. No emphasis on valuing the current customers. Not targeting the right audience. Ignore reviewing your competitors. What problems are small businesses facing? Major problems faced by small businesses are: Money management. Maintaining online presence. Lack of proper marketing strategy and planning. Obtaining and keeping customers. Quality and growth must be balanced. How do you avoid marketing mistakes? Marketing mistakes can be avoided by proper planning in every aspect of the business. Do thorough marketing research, focus on your potential customer’s needs, track your performance, and more. These are a few ways you could avoid marketing mistakes by being a little cautious. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are some marketing mistakes?", "acceptedAnswer": { "@type": "Answer", "text": "Here few common marketing mistakes to avoid: Not having written marketing planning. No systematic marketing budget. Lack of strong online presence. Not knowing marketing metrics. No emphasis on valuing the current customers. Not targeting the right audience. Ignore reviewing your competitors." } },{ "@type": "Question", "name": "What problems are small businesses facing?", "acceptedAnswer": { "@type": "Answer", "text": "Major problems faced by small businesses are: Money management. Maintaining online presence. Lack of proper marketing strategy and planning. Obtaining and keeping customers. Quality and growth must be balanced." } },{ "@type": "Question", "name": "How do you avoid marketing mistakes?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing mistakes can be avoided by proper planning in every aspect of the business. Do thorough marketing research, focus on your potential customer’s needs, track your performance, and more. These are a few ways you could avoid marketing mistakes by being a little cautious." } }] }

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8 Small Business Resolutions for the Fiscal Year - 2021-2022

Article | July 28, 2021

2020 was a year of unprecedented incidents to the world as well as businesses. Now when the year is winding down, it is a time to get back on track with a bang. It is time for reassessment, better preparations, new opportunities, intelligent business strategies, and reshaped small business resolutions for the year 2021 and beyond to fight against new business challenges. 2020 had been the toughest for business owners, and 2021 is more demanding and challenging, especially for small businesses. However, small business owners must consider external and internal factors when planning for the upcoming years with a new set of contemporary small business goals. You have come a long way despite the setbacks and challenges thrown at you by unforeseeable circumstances, and you have gained a new set of experiences. Are you ready to return to business with a bang and build a more substantial business in 2021? If so, here are a few small business resolutions for 2021 to help your company thrive in the fiscal year. Review your business goals and plan A good business plan acts as a roadmap for business success. Hence, it is vital to review your business plan and goals at the start of every financial year. Then, keep this as your primary fiscal year 2021 budget resolution. Evaluation of your business plan helps you assess your last year's progress, failures and helps you to focus on the areas that need your attention. With every passing year, small business goals keep changing as per the current situation and try to adapt to the new changing business trends. Therefore, your plan needs to reflect the latest goals that small business owners plan to accomplish. It is essential to review and update your business plan focusing on the latest financial goals and marketing ideas to grow and taste success in 2021. Reviewing and updating a business plan is one of the first considerations of small business resolutions. Make online presence As the world has become more digitalized, the need for a small business to have an online presence has become essential. Having a website proved to be an asset for small business owners during the COVID-19 crisis because it allowed them to connect and stay in touch with their customers. Establishing an online presence makes your business visible, reachable and allows businesses to engage with customers. Establishing an online presence is one of the most popular and requested small business resolutions. Having an online presence entails developing a website as well as posting and engaging on social media accounts. Once your small business has an online presence, create content about your products, services, and offerings through your blogs and social media platforms. Re-evaluate your financial situation Botched financial management can cost you a big deal; that is why it is necessary to re-evaluate your financial situation every year to plan your business finance according to the current situation. Re-evaluating your finances is one of the intrinsic small business resolutions for the systematic workflow of the business. Here are few financial resolutions: • You can identify areas for improvement by reviewing your spending each month. • Pay down high-interest credit card debt. • Securing a flexible source of financing that provides you with quick access to the funds you require to grow. • Invest more money in the future of your company (short-term and long-term goals). Tune up your customer service Exceptional customer service is critical for modern and digitalized businesses of the future. According to the report, customers are more likely to become repeat customers due to the company's excellent customer service. Small businesses may provide excellent customer service, but it is necessary to improve it constantly. Therefore, small business goals must consider 2020 mistakes and attempt to avoid them in the future. It is predicted that soon, customer service will be more important than price, product, or service in a customer's decision. Therefore, ensure that your customer does not have a negative experience; negative experiences leave a long-term imprint on the customer's memory. As a result, your business may suffer severe consequences. According to Harvard Business Review, investing in new customers is up to 25 times more expensive than investing in existing ones. Enhancing your customer service is an essential aspect of small business resolutions for the upcoming year and beyond. Refresh your marketing strategy Marketing happened to be the backbone of business strategies, especially for small businesses during the pandemic. However, every year, new marketing trends emerge, and small businesses should be aware of these business trends and adjust their marketing strategies accordingly. Therefore, refreshing your marketing strategy is one of the imperative small business resolutions. Be inventive in your marketing strategies. Analyze the success and failures of your marketing efforts over the previous year and update your current marketing plan aptly. However, make sure that your business objectives are specific, measurable, achievable, realistic, and time-bound. Email marketing is considered one of the best marketing tactics for small businesses. Besides, it is the primary channel for lead generation for 89% of marketers. It is consistently ranked as the single most effective tactic for meeting their awareness, acquisition, conversion, and retention goals. Expand your network It is vital to invest time to build your networks. Small business owners often ignore this aspect, but it is a pressing priority of 2021. Make connections with other entrepreneurs, meet your competitors, pay visits to your suppliers, and keep a record of everyone you know. It is propitious to expand your network because it allows you to form relationships with others and encourage them to refer customers to you via viva voce. In addition, networking can lead to the discovery of new clients, opportunities, vendors, collaborators, service providers, and even new friends. Below are few techniques that can help you to expand your business network: • Take your current network to the next level. • Locate networking events. • Set objectives for the event. • Maintain symbiotic relationships. • Look for new faces. Review your insurance coverage Even if cash is tight or revenues are down, small businesses should not ignore their insurance needs. Small business insurance is one of the most essential components of safeguarding your livelihood, yourself, employees, and even customers. Hence, small business owners must have comprehensive insurance coverage and regularly review and update their coverage as their circumstances change. Ascertain that you understand what is and is not covered. Furthermore, as your company grows, you should review your coverage regularly. Few insurance agents will review your current policy and make recommendations based on your company's specific needs, as well as identify any discounts you may be eligible for. Besides, once you have determined what type of policy or policies you require, you can compare prices from various insurance companies to find the best value. Prioritize and upgrade company culture The hallmark of any successful business lies in making the workplace great and healthy for work. So if your small business relies on the work of employees, focusing on prioritizing and upgrading your company culture as well as nurturing your employees, is an excellent resolution for 2021. The previous year was stressful for both employees and employers, which can harm workplace productivity. It is crucial to foster an inclusive and empowering work environment. Take a survey to find out what changes employees would like to see in terms of culture, and then create a company culture that reflects their needs. Employee satisfaction leads to productivity and innovation. In addition, employees are more motivated to take pride in their work and the company they work for when they feel safe, respected, and have a sense of ownership. FAQs: How to write resolutions for small businesses? Examine all aspects of your small business from the previous year to create a solid list of resolutions for the coming year. Consider your successes and failures and work to alleviate them. What is a resolution for a business? In business, a resolution is a proposal made during a meeting of the company's shareholders or directors. It is discussed, and its approval represents an official confirmation of any action that the company will take. Resolutions are classified into four types: elective, extraordinary, unique, and ordinary. Why should every business have a resolution? Resolutions help to focus your efforts and energy on new goals and reaching new heights. In addition, resolutions enable business owners to understand where they can increase efficiency and grow over the coming year. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to write resolutions for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Examine all aspects of your small business from the previous year to create a solid list of resolutions for the coming year. Consider your successes and failures and work to alleviate them." } },{ "@type": "Question", "name": "What is a resolution for a business?", "acceptedAnswer": { "@type": "Answer", "text": "In business, a resolution is a proposal made during a meeting of the company's shareholders or directors. It is discussed, and its approval represents an official confirmation of any action that the company will take. Resolutions are classified into four types: elective, extraordinary, unique, and ordinary." } },{ "@type": "Question", "name": "Why should every business have a resolution?", "acceptedAnswer": { "@type": "Answer", "text": "Resolutions help to focus your efforts and energy on new goals and reaching new heights. In addition, resolutions enable business owners to understand where they can increase efficiency and grow over the coming year." } }] }

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Data Mind

In Data Mind, we specialize in data mining, data analyses, and marketing analyses. We provide analyses and answers to all the questions connected to the CRM, the customer relationship management. We evaluate loyalty of customers and employees. We concentrate on the knowledge of customers and communication targeting.

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