The Growth of Google Analytics

May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile.

Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

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Panoply

Panoply is now part of SQream! Panoply is a cloud data platform that makes it easy to sync, store, and access your data. Panoply's easy-to-use, low-maintenance solution unlocks sophisticated analytics without complex data engineering.

OTHER WHITEPAPERS
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Small Business Token and Business Operating System

whitePaper | June 27, 2021

SBT is a token for small businesses who want to make the world work better. It’s a community driven token for changemakers, innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring positive global changes.

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Rollovers for Business Start-Ups

whitePaper | January 25, 2020

How to fund your business is a big decision that shouldn’t be taken lightly! Fortunately, we’ve compiled all the information you’ll need to decide if the Rollover for Business Start-ups (ROBS) arrangement is right for you. This in-depth guide will reveal how you can use your retirement funds to start a business without incurring tax penalties or getting a loan.

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Australian Small Business Responses to the COVID-19 pandemic

whitePaper | April 12, 2021

Small businesses (those with less than 20 employees) make up nearly 98% of all Australian businesses. Responding to the COVID-19 crisis has presented small businesses with new challenges, and there is evidence that many are looking to alternative solutions for survival in the longer term. This paper presents recent evidence which can be summed up as a focus on business innovation, flexibility, and agility.

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A New Frontier: Customizing Wearables for Business Use

whitePaper | July 25, 2022

Imagine entering a retail store and having the sales associate immediately approach you with personalized and accurate suggestions for merchandise. Or imagine your airline travel experience improved dramatically through seamless communication between in-flight staff and ground crews, resulting in fewer delays. Wouldn't these types of exceptional customer service experiences increase your loyalty to these brands and spur you to purchase more of their products and services?

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Future Readiness of SMEs- Mobilizing the SME Sector to Drive Widespread Sustainability and Prosperity

whitePaper | November 30, 2021

This report uncovers the set of organizational capabilities and orientations needed for SMEs to become future ready. It also highlights a series of best practices from SMEs leading the way in terms of future readiness. The paper builds on an in-depth analysis of more than 200 peer-reviewed articles and the engagement of more than 300 chief executive officers and founders of SMEs.

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SMP: A World Of Opportunity For Gen Z? Attracting New Generation Talent

whitePaper | June 14, 2021

The opportunity for small and medium sized practices to grow in today’s business environment is unprecedented. Adoption of digital accounting tools, changing client expectations and business models are deeply transforming all aspects of SMPs. With the flexibility and creativity to match the velocity of change and adapt to the rapidly evolving demands of the client, SMPs have the potential to drive the progress and transformation of the industry as a whole. But are they adopting the right talent attraction strategies when it comes to Gen Z?

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Spotlight

Panoply

Panoply is now part of SQream! Panoply is a cloud data platform that makes it easy to sync, store, and access your data. Panoply's easy-to-use, low-maintenance solution unlocks sophisticated analytics without complex data engineering.

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