Millennial Entrepreneurship and Business Lending

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | April 4, 2020

Key Considerations for Small and Mid-size Businesses In small and mid-size businesses, the main roadblock is often a lack of understanding of what needs to be done now around security to ensure sufficient protection, and how priorities must be set in the current climate in support of the digital, mobile and cloud-based enterprise

whitePaper | May 1, 2021

Despite continued challenges, our latest research found small business owners have started to regain their footing. Economic confidence and business revenue expectations have bounced back significantly from levels seen last fall, with hiring plans on the rise as well. Most also feel that a widely available vaccine in their local community will be helpful in bringing their business back to normal.

whitePaper | November 15, 2019

Sometimes surviving means knowing the difference between what’s time-honored wisdom and what’s just a tall tale. For example, some people think you can survive online with just a website or a Facebook page. Some people believe getting to the top of the search results is harder than making a fire with wet matches. The truth is, if you pack your digital survival kit with the right gear, you can do more than survive...you can thrive.

whitePaper | January 16, 2020

The Small Business Guide To Rapid Settlement Report documents the challenges facing small businesses due to delays in access to funds from sales. The report further seeks to educate, inform and provide a path for solutions to this sector. It is based on a survey of 480 firms in a broad range of industries with annual revenues up to $10 million.

whitePaper | March 30, 2022

News and analysis about smartphones typically focus on the flash and sizzle of the latest consumer features, but for business decision-makers there is often an entirely different set of criteria when selecting a device for the workforce. Companies are embracing smartphones and the benefits of mobility, and many see they can no longer depend on employee-owned devices and Bring Your Own Device (BYOD) policies. They know phones are poised to replace laptops as their team’s primary computing devices, and they see the potential value of running their business on mobile applications on a uniform platform they control completely