The Average Business Gets 59 Actions from Their Google My Business Listing

Before today’s digital ecosystem, local small businesses had a hard time growing their brand. Word of mouth and traditional advertising was the only way to go. And the high cost of advertising meant they did very little of it.However, a small business can now let everyone (including a global audience) know who and where they are with digital technology. And one of the tools which makes this possible is Google My Business (GMB). So how effective is GMB in allowing small local businesses to increase their presence? According to a new report from BrightLocal, a typical business receives 59 actions from their GMB listing each month. Google identifies an action as a website click, call or direction request from users.