70% Would Spend More at a Local Business If They Sold ONLY Made in the USA Products

There are many reasons why consumers spend their money the way they do. It can be anything from brand recognition to environmental or patriotic support.The 2019 Cox Business Consumer Pulse survey on small businesses reveals 70% of Americans want made in the U.S.A. products. When it comes to small business support, a clear majority said they will spend more money on shops selling exclusively American-made goods.For local businesses in small communities, this can be one way to drive in more foot traffic in their store. But today small businesses are competing with local, national and even international companies with physical and digital presence. However, consumer sentiment is changing and they are letting their dollars speak for them.