H&M Reintroduces Delivery Fees For Loyalty Members

Fashion retailer H&M announced it will start charging its loyalty club members delivery fees on small online orders.According to Reuters, the move aims to slash logistics costs and help the world’s second-biggest clothing retailer to once again become profitable.The latest version of the customer loyalty program classifies members into a “base” tier or a “plus” tier depending on how many points they earned in the past year, said Samuel Holst, head of the H&M Club. Holst would not reveal how much the company would save from the move.The changes mean that base members in Germany, the group’s biggest market, will need to spend at least 25 euros ($28) to receive free delivery. In its home market of Sweden, the minimum order for free delivery is 200 Swedish crowns ($22).