Macy’s Launches STORY, The Narrative-Driven Retail Experience in 36 Stores Nationwide

the narrative-driven retail concept shop, will bring to life an editorial approach to retail in 36 Macy’s (NYSE:M) stores nationwide. Opening with “Color” as its inaugural theme, STORY at Macy’s invites customers across the country to explore and experience color through a rainbow of curated, giftable products and through a range of more than 300 fun color-inspired events. “The discovery-led, narrative experience of STORY gives new customers a fresh reason to visit our stores and gives the current Macy’s customer even more reason to come back again and again throughout the year,” said Jeff Gennette, Macy’s, Inc. chairman & chief executive officer. “We’re excited about the potential for STORY and are happy to be launching Color STORY in 36 stores today.”