59% of Small Businesses Use Video for Advertising, Survey Finds

A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of  ($750-$2499) monthly to get the data needed for good online advertising results. When the report asked businesses to rank their objectives for advertising, increasing ROI was number one with website traffic number five and optimizing for mobile in last place. When the report asked businesses to rank their objectives for advertising, increasing ROI was number one with website traffic number five and optimizing for mobile in last place. Many of the respondents either didn’t know how to optimize for mobile or didn’t have the time. Over half (59% ) used video to advertise. A full half of the respondents said they did all their marketing in-house.