Smaller Instagram Profiles – Like the One for Your Business – Less Likely to Use Stories, Data Says

When Instagram first introduced Stories, the conversation was all about the comparison to Snapchat.Today it is a tool used by businesses, influencers and brands to reach and engage with their audience. But according to a new study from Fanpage Karma, small Instagram profiles are less likely to use Stories.The report is particularly relevant to small businesses because it also looks at Instagram pages with up to 10,000 followers. As more small businesses increase their social media presence across different platforms, having a performance guideline is a valuable insight.The data for the report is based on the analysis of 2.5 million stories from 500,000 Instagram profiles in February 2019. The profiles were divided into five size categories for analysis with the goal of determining the average values for the most important key figures.