Simson fears for small biz marketers

Something needs to be done about the concentration of digital advertising around Facebook and Google, with both regularly changing the rules so there is little consistency or clarity, according to RedBalloon founder Naomi Simson.At the launch of a Microsoft MyBusinessMentor program, offering a chance for small business owners to win a mentorship opportunity with the well-known entrepreneur and SharkTank judge, Ms Simson spoke broadly about the challenges faced by small businesses in the modern landscape and finding good advice.When asked about the difficulty in deciding how to make an investment in digital marketing, Ms Simson was particularly animated, feeling that the odds are stacked against businesses by the search and social power of the digital media giants."You spend money one week and it works but then spend money against the next week and it doesn’t. It’s a very challenging thing for small business.