How to Increase Social Media Engagement for your Brand with Animated Videos

Today’s Internet users are posting, watching and sharing video with greater frequency. This trend has led business to use video as a tool for connecting and engaging with their audience on websites, blogs, and social media. And one of these tools is animation.An infographic by Prismart titled, “Standing Out on Social Media with Animated Videos” looks at the benefit of using animation to engage with users.Compared to the high cost of live video production, animation provides an affordable solution for small businesses. It also makes it possible to bring any concept to life. Animation doesn’t limit your imagination no matter how complex the idea. If you have any type of digital presence, increasing the online engagement and traffic as well as lowering your bounce rate is essential. Compared to text-based content, animation is able to deliver on these points while encouraging users to share the content and visit the site more often.