What is a Haul Video and How Can You Use it to Promote Your Retail Business?

If you’ve spent any time on YouTube in recent years, you’re probably familiar with haul videos. This type of content can provide potential benefits to both influencers and small retail businesses. Though they may not be quite as prevalent as they once were, it’s still important to be aware of the potential impact of these videos. They still may be able to help you spread the word about your brand or create useful content for your target audience. To learn the ins and outs of haul videos, here’s a quick guide. Essentially, a haul video is a recording of someone going over a collection of purchases. They may go into detail about what each product is, their initial impressions, and the shopping experience as a whole. A haul usually includes products from a single retailer, a particular collection of shops, or at least a specific category where the products all relate to one another.