What is WiFi Marketing and How Can it Help Your Small Business?

WiFi marketing is being touted as the latest must-have for your small business toolbox. There’s good evidence to support this when you consider recent reports stating WiFi is airborne in more ways than one with 82 airlines now offering it inflight. WiFi is everywhere and it’s a staple for even brick and mortar stores and the way they do business. Small Business Trends got in touch with Mike Waite, Vice President of Marketing at Zenreach to learn more about how this marketing platform can benefit small businesses with physical locations. “WiFi marketing turns guest WiFi hotspots into a marketing platform that automatically tracks items like customer visits, while building rich client profiles, automating and targeting communication more precisely, while directly measuring in-store impact,” he wrote in an email.