Free Shipping, Smooth Shopping Experience Led to Spikes in Spending Cyber Monday

The power of discounts was on display yet again this year during the holiday shopping weekend as more people scrambled to snag online shopping deals for Thanksgiving, Black Friday, and Cyber Monday. A whopping $6 billion in online sales was recorded  on Cyber Monday 2018, which emerged as the day with the highest digital spend ever, according to a report by measurement and analytics company Comscore Thanksgiving emerged as the ‘Most Mobile’ shopping day of the three key days, with a total digital commerce spend reaching 40% this year.“After a nice Thanksgiving dinner, it seems many consumers were content to settle in, hop on their mobile devices, and get a jump on the deals and promotions online,” explains Ian Essling, Director of Survey Innovation, Comscore, in a blog post announcing their analysis of the three holiday shopping days.