15 Examples of Augmented Reality to Inspire Small Business Owners

Incorporating augmented reality (AR), whereby an interactive experience of a real-world environment is created by computer-generated perceptual information, into business operations, marketing and functions, isn’t confined to big businesses with big budgets to play around with. On the contrary, many small businesses are jumping on the burgeoning AR bandwagon, as a means of attracting new customers, retaining existing ones, and ultimately becoming more competitive and profitable. Take a look at the following examples of AR being inaugurated by businesses of all sizes and sectors, proving that this highly immersive and interactive technology is not inaccessible. The engineering firm Aecomis is using AR technology to help architects and engineers around the world visualize models of large building projects to help overcome potential problems. The company is using Microsoft HoloLens technology to project 3D engineering models as holograms in remote places.