New Looping Video App Planned from the Creator of Vine, Could Your Business Benefit?

For the millions of fans who regularly watched and loved its quirky videos, the sudden shut down of the Vine app in October 2016 came as a bitter blow. If you happen to be one of those fans or one of the creators who made those videos, there is good news because the co-founder of Vine, Dom Hofmann, is bringing the app back with a new name: byte. In November of 2017, Small Business Trends reported Hofmann’s intention to launch Vine 2 or V2 as it was being called then. But developmental and financial issues to bring the short-form videos back to life delayed his efforts. Fast forward almost a year later, and Hofmann is sure this time around he will be launching byte (with a small b) in spring of 2019. At its height of popularity, Vine was being used by many brands, including small businesses seeking to engage the young demographic the platform reached. And just as things were ramping up for Vine, it was shut down by its parent company, Twitter.