Magento Initiative Aims to Boost Small Business Sales on Mobile

The Mobile Optimization Initiative from Magento was introduced to help retailers capitalize on the amount of time consumer spend on their mobile devices.Even though more people are making smartphones their primary channel to shop online, converting sales on mobile devices is an ongoing problem. According to Magento, the goal of the Mobile Optimization Initiative is to help retailers tackle the mCommerce problem.The company says this will require businesses to optimize their mobile commerce platform to deliver a memorable experience for users. For small business owners who have yet to address this issue in a mobile-first world, the losses can be substantial.On the company blog, Peter Sheldon, Senior Director of Commerce Strategy, Magento, addressed this very issue. Sheldon said, “While smartphones continue to gain share as a primary channel for consumers to shop online, the ratio of mobile views to conversions lags in comparison to desktop.”