How This Cat Entrepreneur Used Scientific Thinking to Improve His Products

“Scientific thinking” probably isn’t a term you’d associate with the world of pet furniture. The pet products industry is full of superfluous features and maximalist designs. But Tuft and Paw is doing things a bit differently. Founder Jackson Cunningham explained in an email interview with Small Business Trends, “My girlfriend and I are cat people. In 2015 we went on a trip to South America and saw stray cats being treated like common pests so it was on our radar to create a business that could give back to the cat community. A few months later, when we adopted our cat Peppers, we saw there was a huge opportunity to offer better cat furniture.