Expert Shares Instagram Stories How to Tips for Small Business Marketing
smallbiztrends | August 26, 2018
Most of Generation Z spends over three hours viewing online video daily, with an emphasis on mobile devices. They also only watch one or two movies per quarter, according to a National Association of Broadcasters panel in April.These lopsided numbers sound all too familiar when you listen to enough media industry panels. Mobile and interactive digital have the momentum, while difficult-to-measure buckets (print, cable TV, etc) continue to lose in reach and budgets. But small businesses seeking to use video to reach an ever expanding audience must look under the hood at mobile video’s social functions to better understand this. According to PricewaterhouseCoopers 2018 Global Consumer Insights Survey (PDF), ad budgets are shifting to digital marketing but as the authors point out, “the trick is to present their brands and products naturally in the social media discourse.” Rihanna’s Fenty Beauty products were mentioneed in the PwC survey for the feedback gained from social bloggers, as was restaurant brand Sweetgreen for its pairing of food imagery with comments from customers and chefs. A separate study from Allianz this year says 86 percent of Americans trust social media posts from people they know personally, versus 55 percent when a brand posts, almost as bad as a coin toss.