TribeFluence Wants to Connect Small Businesses with Influencer Marketers

TribeFluence has an influencer marketing solution which connects brands with macro and micro- influencers. The company has signed a new deal with Click & Clear Communications, making it the first authorized TribeFluence Marketing platform provider in the US. The deal comes as the influencer market is slated to grow from an estimated $2 billion in 2017 to $10 billion by 2020, according to Adweek. As it applies to small businesses, one of the great features of TribeFluence is it gives micro-influencers access to the monetization of their social media presence. This translates to affordable access to influencer marketing for small businesses. Influencer marketing leverages social media personalities who specialize in a particular niche. This can be everything from technology reviews to health and fitness, makeup tutorials, fashion and much more. By tapping into the influence these personalities have over their audience, brands try to reach potential customers through the influencer to market their products or services. This has resulted in delivering 11X higher ROI than traditional forms of digital marketing.