How today’s digital age is shaping Australian small business

Gone are the days when consumers are happy to wait a week for a product to arrive, waiting for ‘business hours’ to place an order or when a client will write you a cheque for services rendered.Today’s digital age and time-poor modern lifestyles mean everyone has become accustomed to immediacy – we want to skip the cafe queue by pre-ordering a coffee, have our new shoes delivered overnight and be able to pay for them simply, immediately and safely.For small business, a change in attitude and offering is essential to cater to the rapidly-shifting demands of their customers. Part of this is adopting new technology – and doing it fast – and being two steps ahead of this frenetic new consumerism model.