Small Businesses Know Marketing is Important but Continue to Under Invest, Survey Says

Small business owners consider finding new customers to be their biggest challenge and consequently label deploying new marketing strategies to reach out to prospective customers as their primary focus to ensure business growth. Despite being most important for small business growth, marketing remains the most underinvested area among small business owners. This was the finding of a new survey by Kabbage Inc., a global financial services, technology and data platform company which serves small businesses. In association with Bredin, a leading small business research firm, Kabbage surveyed 500 small business owners of almost every industry across the U.S. and at various stages of business. The data from the survey reveals insights into the most significant aspects that helped the businesses reach profitability and grow.