Apply These 5 Tips to Help Your Small Business Thrive in a Saturated Market
smallbiztrends | June 18, 2018
Conventional wisdom tells us that before starting a small business it is important to research the marketplace to identify opportunities. Too many entrepreneurs and small business owners take this advice literally and abandon great ideas because they deem their chosen market to be saturated. Don’t fall into this mindset and miss out on great opportunities. Instead, search for ways to provide value and thrive despite the saturation. One of the best ways to enter a seemingly saturated market is to provide better products or services. I sat down and spoke with Joe Daley, a member of a group of entrepreneurs and freelancers who were dissatisfied with jobbing websites and decided they could do better. He shared with me the following.