How to Gain Millennial Customers: 6 Things They Want From Your Brand
smallbiztrends | June 12, 2018
It’s time to drop your preconceived notions about millennials right here at the beginning of this article. You may think you know who millennials are maybe you are one yourself, or you have a child who falls into this category but you’re probably sorely mistaken. Stereotypes offer us valuable and efficient mental shortcuts that can be used to quickly identify someone and make reasonable assumptions about who they are, how they act, and what they want. But a stereotype rarely tells the whole story. This is certainly true with millennials. If you want to grow your business and engage millennial consumers, you must ditch your fallacious thinking and seek to understand who this dynamic group really is. In doing so, you’ll be forced to confront the reality that this valuable portion of the consumer marketplace is rarely predictable. Yet, despite their capricious nature, most millennials want and expect similar things from the brands they interact with.