Selling Digital Marketing Services to Local Businesses

whitePaper | June 27, 2021

SBT is a token for small businesses who want to make the world work better. It’s a community driven token for changemakers, innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring positive global changes.

whitePaper | September 1, 2022

During the first two months of the pandemic, many small-to-medium sized enterprises (SMEs) underwent two years’ worth of digital transformation. And over the past six months, SMEs have gone through even more change as they search for a “new normal.” Of course, none of this has really felt normal. And many SME IT leaders have begun to realize that any sense of normalcy we do come to won’t be something that happens on its own. The new normal is going to be something they create.

whitePaper | June 14, 2021

The opportunity for small and medium sized practices to grow in today’s business environment is unprecedented. Adoption of digital accounting tools, changing client expectations and business models are deeply transforming all aspects of SMPs. With the flexibility and creativity to match the velocity of change and adapt to the rapidly evolving demands of the client, SMPs have the potential to drive the progress and transformation of the industry as a whole. But are they adopting the right talent attraction strategies when it comes to Gen Z?

whitePaper | July 16, 2022

Managing its cash flow is critical for every company to survive in these turbulent times. For many, it is the key to success and survival, given that over 61% of small businesses struggle with managing their cash flow.

whitePaper | September 8, 2022

It is no secret that business needs to stay on top of the ever-changing technology landscape. Companies that do not keep up will not succeed in the digital age. But, depending on how fast your business adapts, you could be missing out—or left behind altogether

whitePaper | September 21, 2021

The White Paper is promoted by Generali as part of the SME EnterPRIZE project, which aims to create an European platform providing increased visibility to sustainable SMEs and inspiring small and medium entrepreneurs to adopt more responsible business models. The White Paper has been developed by SDA Bocconi School of Management with the support of researchers from a network of EU universities in eight selected countries (Austria, Czech Republic, France, Germany, Hungary, Italy, Spain, Switzerland)