How to Grow a Successful Business

whitePaper | November 17, 2019

Small businesses work hard to build a profitable and sustainable company. Don’t let criminals take it all away. Learn how you can reduce the threat of identity and cyber crimes

whitePaper | March 18, 2022

The last two years have been challenging for small businesses across America. The COVID-19 pandemic exacerbated preexisting obstacles while also creating new ones. Uncertainty, lockdowns, supply chain disruptions, and inflation have posed tremendous hurdles to small businesses. Through it all, small businesses have remained dynamic and resilient

whitePaper | September 1, 2022

The challenges that field service workers face today stem from one primary issue: a lack of business connectivity. They require the same capabilities to access information and collaborate as the corporate office but have fewer tools to do so. This dichotomy between expectations and reality results in headaches that manifest in a variety of ways.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | November 30, 2021

The COVID-19 pandemic, climate change, technological disruption, socioeconomic stratification and related social unrest as well as changing expectations about business have all proven in different ways that we are at a crossroad. The role of business in this context is now widely understood. However, most of the attention and headlines focus on initiatives from large multinationals and industry leaders, while small and medium-sized enterprises (SMEs) are only sporadically recognized and often neglected as major drivers of economic activity, as well as social and environmental progress around the world.

whitePaper | June 26, 2023

Small and medium-sized enterprises (SMEs) are the foundation of the global economy, representing 90% of all businesses and accounting for nearly 70% of global jobs and GDP.1 These businesses power the supply and distribution chains of key industries.2 SMEs also play a central role in society, helping to strengthen economic inclusion, supplying goods and services to poor and underserved markets and providing employment to many women entrepreneurs.3 These companies are also key drivers of innovation, offering fresh ideas and new products, being able to adopt change more quickly than large companies and having high growth potential.