TECHNOLOGY
PR Newswire | January 26, 2024
Today, Zapier, the #1 workflow automation platform for small and midsize businesses, announced the addition of two new products to its platform—Zapier Tables and Zapier Interfaces.
Comprised of a suite of no-code tools, including advanced workflow logic, a database tool, and a no-code app builder, Zapier's automation platform empowers companies to modernize workflows and build tailored, complete, and reliable solutions, all without the need for a developer.
"When you think of Zapier, you may think of us as an app-to-app integration and basic workflows, but with the Zapier automation platform, we're so much more," says Zapier CEO and co-founder Wade Foster. "With Tables, Interfaces, and Zaps, our customers have a custom and complete workflow builder that can scale to solve any problem."
The Zapier automation platform offers customers a full suite of no-code automation tools, allowing users to connect more than 6,000 apps. This expansive integration library allows businesses to create workflows that connect all the tools they already use, streamlining operations and increasing productivity.
Customers like Dan Dorato-Hankins, CTO of Vector Media, the largest transit ad company in the US, are leveraging Zapier's new tools to optimize operations. With Zapier Tables, Dan built a complete and customized workflow that automated much of the company's new employee onboarding all within Zapier. "For me, Zapier was originally the glue to hold all of the pieces together. Now, with new releases like Tables and Interfaces, Zapier is transforming into the whole toolbox," says Dan.
By providing customers with new tools and an intuitive interface, the Zapier automation platform allows customers to unify logins, cut costs, and streamline operations with interfaces, workflows, and data storage all on a single platform. With its user-friendly design, no-code automation tools, and library of templates, combining Tables and Interfaces enables businesses to build custom, flexible, and reliable workflows, empowering them to grow and succeed.
About Zapier:
Founded in 2011, Zapier is the #1 workflow automation platform for small and midsize businesses. By connecting more than 6,000 of the most popular work apps, Zapier empowers its users to make the most of the tools they already use—and to focus on what matters most.
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SMALL BUSINESS ADVICE
GlobeNewswire | January 30, 2024
In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company.
WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage.
In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures.
"This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW.
About WTW
At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance.
Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.
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TECHNOLOGY
PR Newswire | January 12, 2024
Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. The transaction is expected to close by February 1, 2024. Terms of the deal were not disclosed.
The acquisition will build on Rokt's own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers. Rokt Ecommerce optimizes the checkout process, from the cart to confirmation page, and deepens brands' customer relationships by presenting highly relevant offers to each shopper during the transaction moment.
AfterSell enables Shopify merchants to increase sales with personalized cart, checkout and post-purchase upsells. Brands including Good American, KitchenAid, HexClad, Miami Heat and Bloom Nutrition use AfterSell to increase AOV and customer retention. The AfterSell product offering also includes UpCart, a fully featured cart drawer specifically designed to increase AOV and reduce cart abandonment. Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants. AfterSell was co-founded by Armon Shokravi, Dhruv Patel, Landon Fuhr and Varun Kundra in 2019.
"AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers," said Bruce Buchanan, CEO of Rokt. "This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren't typically available to them. We're also thrilled to bring the AfterSell team's knowledge and expertise into our organization."
This acquisition provides more tools to Rokt Shopify app users to enhance their customers' shopping experiences while boosting revenue. Additionally, Rokt Shopify users can now look forward to enhanced assistance from AfterSell's Canada-based team, which Rokt plans to grow significantly in 2024 and beyond.
Rokt's exclusive, closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.
The acquisition news follows a year of significant growth and new initiatives for Rokt, including a partnership with Formula 1's 2023 championship team, Oracle Red Bull Racing, as well as several key appointments to its executive leadership team, including Chief Product Officer Srishti Gupta and Chief Marketing Officer Doug Rozen.
About Rokt
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt's machine learning platform, built over the last 10 years, and scaled network powers billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands' End, and HelloFresh. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last three years in a row.
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