Sick and Tired of Doing Content Marketing Without a Plan? Read This

Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters.Your content obligations never end. In fact, B2B marketers employ an average of 13 different content marketing tactics.And it’s no wonder content marketing has incredible potential for those who can master the craft. According to this year’s B2B Content Marketing Benchmarks, Budgets and Trends report for North America from CMI, the most effective content marketers allocate 42 percent of their total marketing budget to content.Companies are increasingly spending more on content, yet just 30 percent say their organizations are effective at content marketing. Incredibly, 55 percent aren’t even sure what content marketing effectiveness would look like.